GLAZE
I worked with the team at Glaze on a freelance basis, supporting across digital and print, but largely with branding concepts and creating supporting packaging designs.
GLAZIPLEX LOGO
GLAZIPLEX LOGO DESIGN
I was brought on to assist the team at Glaze with creating their Glaziplex branding. Glaziplex is clinically proven 4-in-1 hair repair. It transforms damage to shine in 4 minutes. The team wanted to logo to be reflective of the science used to create the formula, so I created a molecular structure around the wordmark.
SUPPORTING INFOGRAPHICS
I created these educational digital assets to support the product launch. These were used on social and on the site.
“SUPER BOND” BASE RANGE EXPANSION PACKAGING CONCEPTS
NEW BRANDING CONCEPTS FOR CURLS AND COILS
The team at Glaze wanted to explore how their Super Bond Range could look when expanded for specific use with Curls and Coils. I created the different logos and mocked them up on a shelf so they could see how the tubs would look in store.
SUPPORTING PACKAGING DESIGN CADS
I expanded on the original concepts, mocking up specific packaging designs.
CRM LEAD ASSETS
NEW SHADE LAUNCH TEASER CAMPAIGN
This animated was created for the teaser campaign for the launch of the Balayage Super Gloss products. The idea was to create excitement around the launch, without revealing exactly what the product would be.
SHADE HIGHLIGHT CREATIVE
This animation aimed to highlight a specific shade of Super Gloss to the customer, in this case, Glacè Cherry.
GLAZIPLEX RANGE EXPANSION PACKAGING CONCEPTS
PACKAGING DESIGN CADS
These packaging designs were created to help the team visualise what the products could look like in production. Theu were looking to expand the Glaziplex and Mirrorglaze ranges.
OOH AD
OOH SUPERDRUG AD
This OOH ad was created to launch Glaze in popular health and beauty retailer, Superdrug.
PAID SOCIAL
SUPER GLOSS CAROUSEL AD
This carousel ad aimed to educate the customer on Super Gloss and Super Prime, and their benefits.
QUEEN’S JUBILEE SUPERDRUG DISCOUNT AD
In celebration of the Queen’s Jubilee, Glaze ran a promotion with Super Drug. These stories were created to launch the discount on their digital channels.
CREDITS:
PHOTOGRAPHY ART DIRECTION: NOELLE ASPENRYD
CAMPAIGN CONCEPTS: NOELLE ASPENRYD & ESME RODGER