PSYCLE LONDON
I have collaborated with Psycle over the past year to redesign and establish new brand guidelines. My projects span both print and digital mediums. For digital, my work includes creating animated assets for various digital campaigns. For print, I have developed all point-of-sale (POS) materials and in-studio collateral.
The goal of these projects has been to ensure a cohesive brand identity across all platforms, enhancing recognition and engagement with the target audience. Through careful design and consideration, I have aimed to elevate the visual storytelling of the Psycle brand while adhering to the established guidelines.
SPRINT WEEK, 2024
SPRINT WEEK CRM
I designed this animated hero asset for Sprint Week 2024 to launch the campaign. The aim was to drive urgency with a visually engaging animation.
SPRINT WEEK CUP STICKERS
As part of the campaign launch, I also designed these stickers to be used on the Studio’s Energy Kitchen cups.
SPRINT WEEK POS
These posters were used to launch the campaign. They were also featured in the instagram launch video.
BRANDED MERCHANDISE
BRANDED MERCHANDISE
I designed Psycle’s 10th Birthday celebration merchandise, as well as their “Revival Retreat” cap which was gifting to those taking part.
NIKE X PSYCLE STRENGTH, 2024
NIKE X STRENGTH WINDOW VINYLS
These window vinyls were designed to launch Pyscle’s collaboration with Nike which was a key campaign for 2024.
NIKE X STRENGTH SOCIAL TEASER
To generate excitement around the campaign launch, I designed this teaser which was released on Psycle’s social channels.
NIKE X STRENGTH POS
This poster was also distributed around the studios to create awareness of the collaboration..
SUMMER SALE, 2024
BUNDLES JUST GOT BIGGER POS
Not just a Sale campaign, “Bundles Just Got Bigger” offered customers more for their money, but without a direct Sale message. We lead with this poster in a bold yellow we added to a summer-only palette.
CAMPAIGN NEWSPAPER DESIGN
For the instagram launch, we created a branded newspaper with the campaign on the front page.
NOTTING HILL STUDIO VINYLS
WINDOW VINYL DESIGNS
As part of the brand guideline update, we redesigned the window vinyls of the studios.
WINTER SALE, 2023
THE YEAR OF YOU SALE POS
To avoid heavy Sales messaging, “The Year of You” Sale aimed to offer the customer something different; a chance to embrace new classes at a discounted rate. We lead with this poster.
THE YEAR OF YOU SALE INSTAGRAM CAMPAIGN
This is an animation I created to launch “The Year of You” Sale on instagram.
CREDITS:
MARKETING CAMPAIGN CONCEPTS: MARK BRENNAN & LOUISE ROBERTSON
SOCIAL CAMPAIGN CONCEPTS & VIDEOGRAPHY: IZZY HASSKET-JACKSON