PENHALIGON’S
At Penhaligon's, my role involved supporting the design team on a variety of digital and print projects. The digital aspects of my work focused heavily on animation and digital asset production, creating engaging visual content for online campaigns for the website and all other digital platforms. In print, I worked on a variety of store POS pieces, as well as creating invites and custom packaging for press events.
THE DANDY, 2024
PAID SOCIAL
Using video assets shot by the Creative Image team, I created this introductory story for Penhaligon’s new fragrance, “The Dandy.” The Dandy is an homage to endless nights. Vintage whisky from the oak barrel swims above a fruity finish of bergamot and raspberry. A woody celebration blended with mischief.
DIRECT TO CONSUMER DIGITAL ASSETS
I also created all of the digital assets for the direct to consumer campaign which included homepage banners, all website assets, CRM assets and mock ups and the assets for paid social.
CHINESE NEW YEAR, “THE WORLD ACCORDING TO ARTHUR”, 2024
I created this lead animation which was the main asset for the paid social campaign in 2024. For Chinese New Year, Arthur, the dragon, leaves his sweet-scented garden of sage, wisdom and wit. The dragon flies high, above forests and mountains, into the stars and over the Moon, leaving only a shadow of incense and trailblazing stardust. A New World is created for a New Year. I used a gentle pan, and some subtle smoke effects to visualise Arthur in his new setting.
HERO ANIMATION
The supporting animation was more lighthearted and product focused, with the Arthur bottles in a flash-mob.
SUPPORTING ANIMATION
POTIONS, 2024
The Potions & Remedies collection re-launched in 2024; a collection created to cure the users ailments!
COCKTAIL CARDS
I create a series of cocktail recipes inspired by the Potions & Remedies scents, as part of the editorial campaign. They featured on the Penhaligon’s blog as recipe cards, linking to their fragrance.
EVENT MENU
I created this menu for a press event at Selfridges, London.
PRESS RELEASE
This press release was used to introduce the collection to the press across digital platforms, but also in print. It was translated into 3 languages and was used globally.
FATHER’S DAY ORGANIC SOCIAL
This series of organic stories aimed to direct the consumer to their perfect Father’s Day gift within the Potions & Remedies collection.
ORGANIC SOCIAL
A selected of organic stories I created to support the campaign for press events, use on Penhaligon’s instagram, and for editorial content.
VALENTINE’S, 2023
ORGANIC SOCIAL
This cute animation was used on Penhaligon’s instagram on Valentine’s Day. The image I animated was one of the heroes, featuring lead fragrance, Halfeti.
DIRECT TO CONSUMER DIGITAL ASSETS
I also created the majority of the D2C assets for the campaign; this is an example of one of the emails that was sent. I created a simple animation for the brands E-Gift Card push.
CHRISTMAS, 2022
TIKTOK HERO ANIMATION
This lead animation was created specifically for the brand’s TikTok account. I animated a series of the lead images and put them together in this reel which tells the story of the fairground.
MR THOMPSON, 2024
PRINTED CONCERTINA
This printed concertina accomapnied a handkerchief gift with purchase. The “how to” card was designed to show consumers how to fold their handkerchief into a pocket square.
DIRECT TO CONSUMER DIGITAL ASSETS
I also created the majority of the D2C assets for the campaign; shown above are some examples of instagram posts I created.
EID, 2022
STORE VIDEO
This store video was shown in Penhaligon’s boutiques to celebrate the launch of the EID collection. I animated a series of the still imagery shot for the campaign, highlighting smaller moments within the imagery to tell the story, giving them life through movement.
CREDITS:
MARKETING CAMPAIGN CONCEPTS: ERIN HOMER, ASHLEIGH TOWNSEND
CREATIVE IMAGERY: DEMETRIOS GKIOUZELIS