Bouclème was the first beauty brand I worked with - I created the majority of their digital assets across all platforms from 2019-2021. Bouclème is a Black female-led business. Founder Michele started Bouclème to create the range she couldn't find: quality products, rooted in nature and serious about curls. She wanted to redefine what it means to be curly and help everyone find the confidence to be who they are.